Remember a few months ago I talked about how I started doing giveaways as a tactic to help me gain followers? You can read all about it in this post HERE!
At first I viewed giveaways as a fun inviting way to gain followers while giving them an incentive for following your content. Now that I have a little bit of experience with giveaways I can give you an honest assessment of my experience.
Just a couple of weeks ago, Style Collective came out with a pod cast about “Why Loop Giveaways is Hurting Your Brand,” this also gave me some insight to everything I did wrong.
My First Giveaway
I did a little giveaway with JORD watches last summer, you can read the post right here! Unfortunately that giveaway was a complete flop! I had 3 submissions total. That’s when I decided that I should never do a giveaway on my own ever again.
I have a few theories to why my giveaway was so unsuccessful:
- By the time I started collaborating with JORD, most of my fashion followers had a collaboration of their own with them.
- I did not have a strong enough following/engagement at the time
- It is possible that I did not promote the giveaway using the best tactics.
- Lastly, timing could have also been a huge factor. At the time, I don’t believe I had a fresh following of people interested in wood watches.
What is Wrong with Loop Giveaways?
It sounds like a great concept, right! You team-up with 30-40 other Instagram accounts to giveaway something special to your audience. You do have to pay a fee for your spot in the giveaway but it is your opportunity to expose yourself to bloggers and non-bloggers. You gain a mass amount of followers during the loop giveaway but there is a flaw with a majority of these followers.
- Most of the participants are not loyal followers and will unfollow you as soon as the giveaway is over with.
- The Majority of the participants will not engage with you leaving you with a huge following and little engagement.
Last fall, I stated doing these Loop Giveaways and I went from 2000- 5000 followers in a 4-5 month period and that’s with co-hosting 1 to 2 giveaways a month. During December I hosted 3. I used to view Loop giveaways as an opportunity to expose my Instagram and gain a better audience. Through experience, I am here to tell you that I was completely wrong! Loop Giveaways did not help me with engagement at all and I do not recommend them.
I have also heard people describe Loop Giveaways as “paying for your followers,” and people will question your credibility as a blogger, seriously.
A few good followers may have come out of these giveaways but the majority are:
- Never on Instagram
- They trickle off my Instagram.
- They might be fake accounts
- And they do not engage or are not interested in engaging with me
I completely stopped doing the mass Loop Giveaways and I should be seeing my true following adjustment in the next few months. That’s the hard truth of it but I do want an authentic following.
Don’t get me wrong, I think giveaways are fun to do for your followers and as soon as I have a good experience with one, I will tell you all about it, providing tips and all.
Gaining the right engagement is an enigma to me. Ladies, if you have it figured out, please share! I would love to hear your thoughts! I do have a few ideas of what prevents us from growing but I will leave that for another blog post.
Palm Print is my obsession this summer season and I cannot get enough!
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Have a Great 4th Weekend!